Black Dog Chat: Sam Spiegel

13.06.2017 - Posted by : Emily

When it comes to making banging content, the director’s vision carries the project from beginning to end. That’s why we wanted to peel back the curtain and find out what makes our Black Dog Directors tick.

Sam Spiegel is an incredibly talented director/musician/producer/DJ hybrid. Sam has knack for collaborating on some of the most successful and innovative projects in mainstream pop culture. He has scored spots for Nike, Cadillac and Honda, as well as “Hello Tomorrow” for Adidas, which incidentally won a Cannes Gold Lion for Best Music and a Silver CLIO for Original Music. He has also scored prominent films, like Spike Jonze’s cult skateboarding classic Yeah Right!, Jackass 3D, the HBO Documentary Pretty Things and Drew Barrymore’s Whip It. His provocative video for N.A.S.A’s “Jihad Love Squad” proved pivotal in re-contextualizing the word “jihad.” And most recently, his short film series for NatGeo’s Genius, helped bring to life Albert Einstein’s more whimsical notion of daydreaming in music.

Sam took a moment out of his busy schedule to candidly chat about a few of his favorite things, how he stays sane at the airport and what he would be doing if he wasn’t directing. Check it out:

Favorite Music Video?

This is a really hard question. There’s so many! I love anything Romain Gavras does…. There’s a great Michel Gondry video for a song called “Lucas with the Lid Off” from the 90’s that I love. There’s this Korean artist, Hitchhiker, that does his own videos that I  love, “10$” is my favorite. There’s just way too many that are my favorite to even do a top-10 list, so I’ll just leave it at that.

Tell us one thing we don’t know about you. 

At the age of 10, I was an award-winning topiary artist.

What is your favorite word in the English language?

I’m going to name my son “!”

Beatles of Stones?


What would the title of your autobiography be ?

“The Man Who Fell to Earth”

What’s your hangover cure?


What do you enjoy most about your work?

I love that I get to dream something up, and then there’s literally hundreds of people helping me make something that was just my dream into a reality.

Favorite Joke?

Donald Trump. He’s not actually my favorite joke… more like a really shitty joke.

You’re stranded on a desert island, and you’ve got one book. What is it? 

“The Acid House” by Irvine Welsh

How do you stay sane at the airport?

Noise-cancelling headphones and edibles.

What was your first/most embarrassing email address?


If you weren’t a director, what would you be? 

I would continue to practice and excel in the topiary arts.


Now you know a bit about Sam. Keep up with his music video work here, and his commercial work with Hey Wonderful here.

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