Shynola and Hot Chip are two of the UK’s leading creative pioneers. So a new Shynola/Joe Goddard video is a just cause for celebration.
The weight of expectation hasn’t disappointed. Shynola deliver a suitably ambitious video as an astute accompaniment to Joe Goddard’s ‘Music is the Answer’, an infectious and soulful number with a message of hope. Speaking to the NME, Goddard said that “fear and distrust of outsiders, which are rife in modern Britain, can be lessened through the development of a sense of community, which music really helps to create.”
Music is the Answer is the second single to be taken from Joe Goddard’s upcoming solo album Electric Lines, released April 21 via Greco-Roman.
“The message of this track really resonated with us coming off the back of what for most people was a dispiriting year,” said director Richard Kenworthy. “We’d recently been reading about the AWOL Hitomi satellite, and also the incredible Pinchas Gutter hologram and that lead to imagine a story about a satellite lost in the vastness of space, broadcasting a recorded message of hope.”
You can check out more of Shynola’s work HERE including their acclaimed ‘Need You Now’ video for Hot Chip.