Andy Hines learned to see life through a camera thanks to the influence of his photographer father. He’s directed music videos for A$AP Rocky and A$AP Ferg, Big Sean, and Beyoncé protégées Chloe x Halle, as well as commercials for Gillette, Nike and L’Oreal. We can’t stop watching his most recent video, ‘Drop,’ so we got in touch with Andy to find out what it was like making a video for the internet’s newest rising stars, and asked a few other things too…
What are you most proud of making?
I’m proud of different things, not just one project. I like different projects for different reasons. One Man Can Change The World was a special music video for me, because I got to write a story that mattered and saw it come to life; in a commercial environment that doesn’t always bring positive, or political projects to life.
Recently, I directed a series of short documentaries for a college in Canada. I’m very proud of the work because I was able to put forth a more modern, cinematic approach to the work. The subjects and the style of the films is very special to me. Putting a lens on positive young people, doing incredible things through education and passion.
What is your greatest inspiration?
My father has been a huge inspiration on the physicality of my work. He’s a professional nature photographer in Canada, and he’s been teaching me to see and frame since I was six or seven. He’s 74 now, taking photos each day. That’s inspiring to me.
I also love art and design, and thrive on scouring the internet for new photography and content. Sometimes all it takes is an image to spawn something else entirely. I also love rewatching the work of directors Jon Glazer, Spike Jonze, Michel Gondry. They had a playfulness with their work, creating in a very different environment to the current industry, and their work was always original and incredibly creative. There are a number of new creatives that inspire me like Concept Self from Toronto, and Joe Perez at DONDA.
What are you working on at the moment?
Right now I’m developing a few new music videos, one with my long time collaborator and friend, A$AP Ferg. I’ve been developing a couple VR projects in Canada and the US and am about to be shooting two short documentaries on some incredible people I’m looking forward to sharing! Next year I’m in development to direct my first feature film, finishing the script at the moment. More on that later.
You recently directed the stunning video for ‘Drop’ on a lush-looking ranch that Tarantino shot Django Unchained. What was your favorite part of that shoot?
Okay, Chloe + Halle are the future. I think they’re going to be bigger than Destiny’s Child. They are so incredible. Working with them, and getting to direct their very first music video is a huge honor. As for the shoot, I loved getting them braided together for their performance.
What’s your idea of happiness?
Happiness is balance for me. Keeping negativity out and lifting positivity. Happiness is my family and relationships with the people I’ve surrounded myself with, the people that lift me up, and remind me of the incredible beauty in the life.
What are you watching right now? (Be it music video, film, scenery or otherwise!)
Right now I’m watching Paul Geusebroek’s incredible video for Desiigner’s song ‘Panda’ on repeat.