“It’s You” is the second single to be released from Zayn’s forthcoming and very hyped debut album Mind of Mine, which is due out March 25. Directed by Ryan in conjunction with Directors Bureau and released exclusively through Apple Music, the video’s black and white aesthetic is moody and decidedly stripped-back.
The former One Direction singer is smoking (literally, but also, literally) in the new video. He’s got the girl, the car, the watch, and just the right amount of soulful broodiness to make you swoon. It’s an elegant and slowing moving affair, perfectly matching the ballad’s tempo.
The single premiered Thursday on Apple Music’s Beats 1. The video for “It’s You” is available here.