The 2016 SXSW Film Festival schedule is now live, and Jamie Delaney’s rave-inspired video for Modestep’s dancehall-influenced track has been shortlisted in the Music Video category.
The story of ‘Rainbow’ revolves around a middle aged man stuck in his clubbing days. It’s unashamedly British, and very relatable for any UK ravers out there.
The electro-rock hybrid band described their contagiously danceable song as a tribute to the American party sound, dipped in London flavor. Of ‘Rainbow’ Jamie said, “I really wanted to create something that reflected the old school sample used in the track, so I thought why not make a film about a guy who is having a mid life crisis, he opens up a box of tapes and flyers from his hardcore days and rediscovers his youth.”
There’s an incredible selection of videos screening in the competition, for the full list head over to the SXSW site. Good luck, Jamie!