One anthemic song, two of the biggest pop acts on the planet, three locations across India, and some 40 effects shots to boot! That’s just some of what went in the mix to create Ben Mor’s latest music video, which we are thrilled to premiere today.
Ben has directed some exceptional music videos of late–we’re looking at you Tinashe!–and his latest, for the buoyant and emotive collaboration from Coldplay and Beyoncé, is a testament to his truly original vision and creativity.
‘Hymn For The Weekend’ is taken from the band’s brand new album A Head Full of Dreams, and found the Black Dog director traveling to Mumbai, Delhi, and Worli Village to pull off his own dreams for the video. Having always wanted to shoot in India, this proved to be the perfect opportunity. “[It was] all around a great experience,” said Ben of his travels and the creative collaboration with the band. “The location was perfect, casting was perfect, costuming perfect, art department perfect.”
India is widely recognized for its color, culture and people. Ben, now back home in LA, described the landscape as being “naturally psychedelic” and the locations as “patina heaven.” Baroque, visually crowded, busy, kaleidoscopic and inspiring. He wanted to add “a dash of surrealism” on top of that, and in the video above you’ll find yourself enamored by hypnotic flowers and gently twisting fireworks reflecting on water. “I tried to add surrealism at any chance,” Ben said. “Almost trying to make the surreal real.”
The video stars Queen Bey as a Bollywood actress, as well as a cameo from real-life Bollywood actress, Sonam Kapoor. That’s intercut with Chris and his bandmates performing amongst dancing children, stained by carnival-colored powder that’s widely revered as a symbol of love. It’s a stunning, supremely cinematic vision that will spark your imagination and melt your face in equal measures.
We’ll leave the last word to Ben himself: “Filming this video in India was a dream come true. Consider this video a love letter to India and to the beautiful people of Mumbai, Delhi and especially the residents of Worli Village. We will not soon forget you! Namaste.”