Take a nighttime drive through London with Elliott Power in his latest video “Murmur” directed by Toby Dye.
Toby has directed highly distinctive work and been recognized with major international awards for both his long-form narrative films and short-form pieces, including multiple campaigns for American Express, and an acclaimed music video for UNKLE. His first production for Black Dog, and his first music video, was ‘Paradise Circus’ for Massive Attack and was awarded ‘Best in Book’ by the Creative Review Annual, along with a nomination for ‘Best Music Video’ at the D&AD Awards and for ‘Best Dance Video’ at the Music Video Awards.
Now it’s West London-bred artist Elliott Power who’s getting the Dye treatment! Elliott’s work offers a private universe that we’ve been invited into, and Toby’s visual aesthetic for “Murmur” reinforces that sound and vision.
“I’ve always loved the aesthetic of cities photographed by night and when I heard ‘Murmur’, with its undertones of hazy noir, I knew that nocturnal London, in all its beauty and brutality, was the perfect setting for the video,” Toby said.
Elliott elaborated saying, “The “Murmur” video is a vessel that shows modern London by night. Myself, James Lavelle and Toby Dye wanted to make something, firstly British (no Mary Poppins, Tom Bowler hats, or breakfast tea in sight), and secondly cinematic. The video is bigger than music, bigger than Elliott Power. This is London… here and now!”
Watch the video, that’s fashioned out of 25+ hours of documentary-style footage and basque in its moonlit glow offset by car lights and neon signs, soundtracked with minimal electronic, and just a touch of paranoid trip-hop.