ANTONY CROOK x REEBOK with This Is The Start Of Something

19.03.2015 - Posted by : Black Dog Films

“This Is The Start Of Something” is an impressive filmic collaboration between Reebok Classic, The Rig Out and RSA Films, that follows on from their 2014 release “Give Me Your Classics…”.

Directed by our very own Antony Crook, the campaign is all about freedom, endless opportunity, courage, and new beginnings, released to commemorate 25 years of the Reebok Ventilator.

Crook has done an incredible job depicting New York City as the inspiring place it is, reinforcing Reebok Classics as a pioneering brand.

“You don’t need to see the whole staircase to take the first step,” the film’s protagonist declares as he makes his way through New York City, taking in its sights and sounds all while reliving the brand’s 90’s cool.

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