The Origins of JONAS AKERLUND’s ‘Smack My Bitch Up’ for Prodigy

20.11.2014 - Posted by : Black Dog Films

Before their were first person videos like there are today, before every person attending a music festival had a GoPro flying in the air, there was Jonas Åkerlund’s video for Prodigy’s “Smack My Bitch Up.”

You might know the video from the amount of controversy it caused or you might know it as the video that launched Jonas onto the international scene in a huge way, that paved the way for later videos with Lady Gaga, Beyonce and, oh yeah, MADONNA.

What you probably don’t know is that “Smack My Bitch Up” was inspired by a wild night out in Copenhagen. Jonas tells Vice the whole story.

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