Floria Sigismondi has been announced as the inaugural Prism Prize Special Achievement Award recipient, which is presented to “a Canadian music video artist for their artistic achievements and exceptional contribution to music video art on a world stage.”
If you didn’t already know (and what’s wrong with you if that’s the case), Floria has been killing it in the world of music videos since she stepped behind the lens. This past year alone, she directed Justin Timberlake’s “Mirrors,” David Bowie’s “The Next Day” and “The Stars (Are Out Tonight)”, and Sigur Ros’ “Leaning Towards Solace,” in addition to legacy videos for Pink, Ellie Goulding, Katy Perry, The White Stripes, Fiona Apple, Christina Aguilera, The Cure, and Marilyn Manson. Her creative aesthetic is one of the most coveted and differentiating in the industry.
Says Louis Calabro, Prism Prize Director and Founder of Floria: “Through her early days with Canadian bands like the Tea Party and Pure, her rise to fame crafting Marilyn Manson’s netherworlds and her recent work with David Bowie, it’s abundantly clear that Sigismondi has achieved a great deal in her career, deserving of recognition as a Canadian music video artist thriving on the world stage.”
We’re in agreement on that, Mr. Calabro! Congratulations to Floria!!