Floria Sigismondi brings her couture eye to coveted luxury brand NewbarK for their Fall 2014 fashion film. It’s semi-goth, all-so-elegant, and enviably dark in the way that only Ms. Sigismondi herself can do. Featuring Jamie Bochert who also sings the song in the film, the video showcases several non-linear vignettes that highlight Maryam and Marjan Malakpour’s brand.
Says Floria: “It’s kind of a journey to self-discovery…The film was shot in Los Angeles in a house stripped down to its most simplistic form – it seems to emit a lot of ambient vibe. I think this was especially a great opportunity to expand on the idea of non-cohesive images being strung together to create a kind of new reality. Jamie encompassed that character really naturally.”
But enough talk; let’s watch!