Ready…Steady…GO!!!: JONAS AKERLUND x BLACK DOG x DAFT PUNK x LOTUS F1

24.05.2013 - Posted by : Black Dog Films

After teasing us with brief, cryptic clips all week, today delivers a :30 second spot today that makes the mystery SO worth the wait.  The series of videos posted by the British Formula One racing team Lotus F1 have baited both racing and Daft Punk fans alike with the suggestion of a collaboration between the two worlds. Electronic music robot legends Daft Punk released their new record  Random Access Memories this week; perfect timing leading up to the world’s most high-profile racing event: the Monaco Grand Prix.

The brilliantly mysterious teasers, directed by our own Jonas Âkerlund and edited by fellow Black Dogger Christian Larson, have had people going crazy in the way that only Daft Punk news does. Jonas’ perfectly doled-out snippets had hearts palpitating – and then, exploding – at the news that the Lotus team will be driving a customized Daft Punk racecar. And with the Grand Prix watched by 100 million people, we’re so excited to see what else will come this weekend from what is definitely the COOLEST collaboration ever.

As for Lotus F1, with a racecar emblazoned with Daft Punk’s image, how could you not #Getlucky?

DP2

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